Greek Tourism has significant potential in supporting and restarting the Greek economy, and Up Greek Tourism is a grassroots campaign for the Greek people, by the Greek people. They have taken matters into their own hands to jump start the Greek tourism Industry. The main objective of the ‘UP Greek Tourism’ campaign is to promote Greek tourism abroad in two ways: directly, through the outdoor advertising campaign, and indirectly through the word of mouth created through traditional and social media who will re-produce the campaign.
The Organization has managed to negotiate an electronic billboard in the heart of Times Square worth of US $45,000. This means that for every $1 contributed, Up Greek Tourism will buy 3x the value in media exposure. The organization is Led by a great team of individuals who donate their time to Up Greek Tourism, and their goal is to mushroom this grass foots campaign funded by Greek Diaspora to get the Greek Islands and Greece back on its road to its historical greatness.